Jennifer Lopez is making a grand return to the music industry with her latest single "Can't Get Enough" and its related music video. Directed by Dave Meyers, the video projects a humorous take on J. Lo's past marriages. She humorously transitions from one husband to another, with wedding attendees humorously wagering on the duration of each marriage. Adding to the fun, Lopez tosses the bouquet to the guests, provoking one to quip, "Don't catch it, it's cursed."
The video culminates with Lopez sitting directly in front of the camera while voiceovers from her supposed exes express their complaints. This single marks the initial release from Lopez's forthcoming ninth album, "This Is Me... Now," scheduled for release on February 16. The new album serves as a sequel to her previous work, "This Is Me... Then," which marked its 20th anniversary in November.
Lopez's latest album continues the narrative of its predecessor, delving into her highly publicized relationship with actor Ben Affleck. Their reunion and subsequent elopement occurred during the album's creation. Anticipated tracks include romantic tributes, a sequel to "Dear Ben," and mentions of her marriage to Affleck in songs like "Midnight Trip to Vegas."
While on the Golden Globes red carpet, Lopez characterized the album as a "meta story about the journey that it takes from getting from heartbreak back to love." She also highlighted her knowledge of weddings, stating, "Not so much about marriage but on weddings." She credits Affleck as her greatest fan and supporter, fostering her artistic expression.
"This Is Me... Now" was crafted at Lopez's Los Angeles residence throughout 2022 and the prior year. The album boasts collaborations with a select group of producers, including Rogét Chahayed, Jeff "Gitty" Gitelman, and Angel Lopez, as well as additional musicians like Hit-Boy, Tay Keith, and T-Minus.
In honor of "This Is Me... Now," Lopez will also release a visual companion titled "This Is Me... Now: A Love Story" on Amazon Prime. The album will be available in both standard and deluxe versions, with the deluxe edition featuring a 40-page booklet of exclusive photos and vinyl records in various colors.
The anticipation surrounding Jennifer Lopez's musical comeback is palpable. Her fans can look forward to an album filled with catchy songs and profound lyrics that delve into the highs and lows of life, love, and relationships. As her artistry continues to evolve, her ability to engage audiences with her music remains as vibrant as ever.
Jennifer Lopez's latest single and album signify her resurgence in the music industry after an extended break. Her humorous and self-referential music video, combined with her exploration of past relationships in her album, demonstrate her growth as an artist and her ability to resonate with her audience. Fans can eagerly await a collection of catchy songs and profound lyrics that encapsulate Lopez's journey from heartbreak back to love.