Büro Ole Scheeren Unveils Scenic City Towers for China's E-Commerce Giant

The acclaimed architecture firm, Büro Ole Scheeren, has unveiled its latest project, the Scenic City Towers in the heart of Shenzhen, China. This innovative project will be the new headquarters for JD.com, a leading e-commerce company in China.

A Fresh Approach to Urbanization

The Scenic City project is nestled in Shenzhen's Nanshan district, a thriving business and financial hub. Spanning over 2 million square feet, the project encompasses office, hotel, retail, and cultural spaces across two towers and an adjoining "urban spine." The design is aimed at emphasizing the "in-between" spaces that weave together the social fabric of urban life and nature, thus creating a new paradigm for work environments.

Incorporating Local Traditions into Modern Design

The architectural design of the Scenic City scheme draws its inspiration from local vernacular, weaving in traditional Lingnan features such as arcades, balconies, and terraces to enhance the quality of life. The organic forms of the buildings mirror the nearby mountainous landscape, blending seamlessly with the urban scales. The design also includes greenery and promotes natural ventilation, creating partially open and interconnected spaces throughout the campus.

Waterfall Facade – A Unique Feature

The Scenic City Towers boast a standout feature - a facade that resembles waterfalls. The vertical louvers on the towers alter the brightness and transparency of the glass, mimicking the flow of water. This unique detail not only provides ventilation but also pays homage to Lingnan's natural setting, giving the headquarters a unique identity within the urban landscape.

Building a Sustainable Urban Ecosystem

The Scenic City project is aimed at establishing a modern, sustainable urban ecosystem by integrating the city, environment, people, and architecture. It strategically places public and accessible spaces throughout the campus, encouraging urban activity and connectivity within the master plan. The JD Hub, situated atop the urban spine, doubles as a cultural venue with exhibition space open to the public, further enhancing the project's interaction with nature and the city.

Shenzhen – A Hub for Architectural Innovation

Shenzhen is not only home to the Scenic City project but also to other innovative architectural projects. BI G has won a proposal to design a residential and office tower in the Guiwan district, while MVRDV has unveiled plans for a large-scale residential complex in the new smart city campus by Tencent. These projects symbolize Shenzhen's ongoing development and growth as a major tech and business hub. Büro Ole Scheeren's Scenic City Towers is a daring and innovative approach to urban planning and design. It integrates nature with the urban fabric and creates "in-between" spaces, offering a fresh model for sustainable and vibrant workplaces. As Shenzhen continues to transform and attract global corporations, these architectural marvels will serve as iconic landmarks in the city's skyline, shaping the future of urban living and working.